The goal: To offer zero-cost upgrades to commercial buildings by reducing energy consumption

Sunnyvale, CA - December 2, 2011 - Serious Energy Inc., a leader in energy efficiency solutions that increase the value of buildings, is proud to announce that it is a founding Financial Ally of the Better Buildings Challenge, an initiative to make America’s buildings 20 percent more efficient over the next decade, reducing energy costs for American businesses by nearly $40 billion. Serious Energy offers building upgrades without any up-front cost, with guaranteed reductions in the energy bill ranging from 10-30%.

President Obama announced the challenge today at the White House, which will involve $4 billion in investments in upgrades to federal and private sector buildings over the next two years.

Serious Energy received quite a bit of press last week when it formally unfurled SeriousCapital and revealed that Grubb & Ellis will help by offering the service to its customer base.

In a nutshell, SeriousEnergy lets commercial property owners upgrade their properties and cut energy consumption with no upfront costs. Overall energy costs go down by around ten percent, so a property owner that has a $1 million utility bill will see his or her bills go down to $900,000. But perhaps more importantly, the lower operating costs allow owners to raise rents. The sale price of buildings can also go up 10X over the amount of savings: $100,000 in savings, in other words, adds $1 million to the value of your capital.

Sunnyvale, CA—November 3, 2011— Serious Energy, Inc., a leader in energy efficiency solutions that increase the value of buildings, today announced it has retained the Clean Energy practice group of Grubb & Ellis Company, a leading real estate services and investment firm, to identify opportunities with occupiers and owners across the U.S. interested in making energy efficiency upgrades to their buildings. Grubb & Ellis will introduce Serious Energy’s building upgrade service at zero cost to building owners.

Just give us your utility bill, says CEO Kevin Surace.

Sunnyvale, CA—November 3, 2011 — Serious Energy Inc., a leader in energy efficiency solutions that increase the value of buildings, today formally launched SeriousCapital, a service that cuts energy and maintenance costs and creates more comfortable and efficient properties for building owners and tenants – at zero upfront cost.

Claire Broido Johnson, general manager of SeriousCapital, will host a webinar tomorrow at the Yale Center For Business and the Environment, on how energy efficiency is fast becoming a service.

Hear Claire Broido Johnson at Groom Energy Enterprise Smart Grid Conference, November 2nd in Boston.

Greenbuild 2011 is right around the corner (this year, in Toronto from October 4 -7) and Serious Energy will be there. Come meet the team and learn about how we're making buildings smarter, more energy efficient, more comfortable, and more valuable!