Serious Energy Launches SeriousCapital: Serious Building Upgrades with Zero Upfront Cost

Just give us your utility bill, says CEO Kevin Surace.

Sunnyvale, CA—November 3, 2011 — Serious Energy Inc., a leader in energy efficiency solutions that increase the value of buildings, today formally launched SeriousCapital, a service that cuts energy and maintenance costs and creates more comfortable and efficient properties for building owners and tenants – at zero upfront cost.

“Just give us your utility bill. We will do the rest,” said Kevin Surace, CEO of Serious Energy. “We’re changing the way people think about upgrading buildings. Now, with no out-of-pocket costs, building owners, cities, states, and schools can upgrade the efficiency and comfort of their buildings immediately. No reason to wait. The upgrades will be cheaper, better, and easier than anyone else. This is the breakthrough in delivering efficiency upgrades that building owners have been waiting for.”

A Building Upgrade Service

Under the program, buildings become more valuable. The occupants become more comfortable and potentially even more productive. The building owner receives immediate and continuing reductions in energy costs, backed by 3rd party insurers to guarantee that savings now and into the future. Serious Energy identifies, installs, and pays for efficiency upgrades. It all happens off-balance sheet. No lien loans, no tax implications.

“We do everything for our customers – from start to finish. We designed the program to eliminate all roadblocks to improving our buildings – for everyone. For the first time, this is an efficiency program where the interests of all parties are aligned, and everyone wins,” said Claire Broido Johnson, General Manager of SeriousCapital.

The financial concepts behind SeriousCapital - building upgrades at no upfront cost - were in part adopted from the successful solar power purchase agreements which have proliferated in the past few years. Claire Broido Johnson pioneered the solar power purchase agreement as a co-founder of SunEdison.

America’s buildings account for approximately 40 percent of total U.S. energy consumption, according to the U.S. Department of Energy, costing $400 billion annually. Commercial real estate alone accounts for 18 percent of all of the energy consumed in the U.S., more than cars and light trucks combined (16.5 percent). Experts generally agree that 30 percent or more of the energy in buildings is wasted or consumed inefficiently.

About Serious Energy, Inc.

Serious Energy’s platform of products and services are designed to increase the value of buildings for both owners and occupants by combining real-time, connected building analytics and control with material science innovations. SeriousEnergy Manager is a cloud-based enterprise software system that monitors, optimizes, and controls building energy use using advanced algorithm technology. SeriousWindows and iWindow significantly improve building envelope energy performance, improving comfort and reducing heating and cooling. QuietRock delivers improved comfort through reduced-material patented soundproofing technology, enabling buildings to increase density and help improve productivity. With an advanced software development team, six manufacturing plants and a broad network of distributors throughout the U.S. and Canada, Serious Energy products have been installed in thousands of  projects worldwide, including the Empire State Building. For more information, visit www.SeriousEnergy.com.

Press Contact:
Valerie Jenkins
vjenkins@seriousenergy.com
408-636-6329